The Up Group

We’ve been delivering the DMAs from the beginning; from the inaugural Digital Masters Awards in a tiny London church to the capacious London Roundhouse, to the V&A and then on to the Tate Modern. For over 10 years we’ve celebrated the very best of digital talent in the most amazing of spaces, each and every time taking influence from the award’s prestigious green cube trophy.

We take inspiration from the greats for these; from creating a three-dimensional representation of Josef Albers’ 1964 ‘Study for Homage to the Square’, to weaving a digital representation of the green cube into The Raphael Cartoons at the V&A.

The year at The Roundhouse is fondly remembered as an event that challenged everything. A projection-mapped Groove Armada DJ booth was hidden with a tower of stacked cubes, kitted out with networking glow sticks - you really had to see it to believe it.