We thrive on a challenge, and in the events world, who doesn’t love a guerilla campaign??

Bosch sent us on a mission to devise and activate an idea to promote their new i-DOS range of intelligent washing machines. The digital presence was every bit as important as the in-personal experience. Tight budgets and timings led to our creative thinking being pivotal – and fun.

We curated and built a month-long station-wide takeover of Piccadilly Circus Underground Station. The takeover mixed 3D ad spaces and bespoke scenic displays with live performances along the Piccadilly Line from Kings Cross to Piccadilly Station – creating a new and unforgettable take on the everyday commute.

A stunt on this scale and activation was a first for both Bosch and TFL, reaching London’s busiest stations at peak travel times. The stunt achieved over 1 million impressions on social media and brightened up the daily commute of everyone who saw it.

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The stats

A first for both BOSCH and TfL

Over 1 million impressions on social media

Brightened the day of over 500,000 commuters

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